Hannah Tappin

EXPERIENCE

Hannah is a London-based fashion journalist and social media specialist who has collaborated with some of the industry's leading publications. Currently supporting the Head of Social for Vogue (UK & US), she manages the day-to-day operations of Vogue Business's social channels and leads community management for the exclusive Vogue Business Members group on LinkedIn. Her work involves devising and executing strategies to grow and engage audiences while aligning content with the brand's editorial priorities.

Hannah has also contributed directly to Vogue Business's editorial output. Her article, The Business of Kylie Jenner, was a standout performer during the month it was published. It ranked fourth among all articles that month for best-performing and converting content and placed third for time spent on page—just behind two consistently high-performing evergreen pieces. The article drove a significant spike in engagement during its first week on social media, with click-through rates exceeding the weekly average by 200%. Alongside her work with Vogue Business, Hannah has written for Vogue Scandinavia, where she covered lifestyle, fashion, beauty, and wellness, supporting its Digital Editor in Stockholm. She also produces SEO-driven shopping content for Vogue Australia, GQ Australia, and Vogue Living Australia.

Background

Hannah holds a BSc in Psychology from the University of Leeds and an MA in Fashion Communication (Journalism) from Central Saint Martins, where she graduated with distinction after being awarded a scholarship. During her postgraduate studies, she developed a keen eye for emerging talent, interviewing prominent BFC NEWGEN and Central Saint Martins graduates such as Tolu Coker, Kazna Asker, and Joyce Bao, who British Vogue and other influential titles have since spotlighted.

Influenced by her time at Central Saint Martins—an institution renowned for producing fashion leaders including Alexander McQueen, John Galliano, and Phoebe Philo—Hannah has a passion for discovering and amplifying voices that offer fresh perspectives in the industry.

 
Hannah Tappin
 
 

What Differentiates Hannah?

Hannah's mission is to spotlight unconventional approaches and amplify voices redefining contemporary fashion. She connects with new names shaping the industry today, delivering personal stories and exploring the intersection of psychology and fashion.

 
 
Hannah Tappin
 

Connect with Hannah

What excites me most is staying one step ahead of the fashion zeitgeist, connecting the dots between emerging trends, personal narratives and culture at large. With my broad experience across editorial, digital, marketing, partnerships and strategy, I thrive on uncovering the unexpected.

Click the Editorials drop-down menu to read my published work in Vogue Business, Vogue Australia, Vogue Scandinavia, GQ, Wonderland, and Glamour. Explore the Interviews drop-down menu for personalised Q&A interviews with inspiring fashion CEOs, creative directors, photographers, models and lecturers.

With love,